Three Principles of Retail Store Design

The ultimate goal of retail store design is to attract more customers to enter the store threshold and increase the conversion rate through a well-designed consumer experience. For retail store design, from the initial store planning, to implementation, to the final delivery, the essence of the design is to understand consumer behaviors, create a shopping environment in line with consumer habits, and help customers complete a good consumer experience process. This is where the real value of retail store design lies.

1. Eye-catching visual marketing (VP design)

The visual marketing power brought by the VP (Visual presentation) of the store entrance and window layout in the retail store design cannot be underestimated. Eye-catching visual marketing can attract customers' attention and encourage them to walk into the store to consume.

VP is usually placed at the place where the passenger flow is the largest, mainly in the show window, and sometimes also appears at the entrance of the store or the visual center point in the store. It is the first place where the customer's line of sight reaches. These visual presentation displays are like the eyes of a retail store, telling the story of the brand all the time.

2. Planning a reasonable shopping route

The principle of moving line design in retail store design is to design an ideal customer shopping route. When designing a retail store, businesses should clearly know what kind of movement planning will help guide customers to the deepest part of the store, get in touch with more products, and ultimately get the most consumption. Reasonable moving line design will not only efficiently guide customers where they want to go, but also consciously stop customers and slow down the shopping process.

3. Reasonably design and layout of display

Although products are the core competitiveness of retail formats, the first two principles are also trying to make products reach customers as much as possible, but reasonable and appropriate display layout strength and comfortable and loose shopping space scale are also vital to retail store design.

Small-sized products (such as cosmetics) and products with lower unit prices (such as fast-selling clothing, packaged food) usually consciously increase the display fullness, and appropriately let customers see as many product sequences as possible, which is easier to stimulate the willingness to try and buy. In contrast, products with higher unit prices such as luxury goods or digital products will consciously reduce the display intensity to achieve the best display effect of a single product and highlight the value of the single product.