Yiwu Small Commodity Market Precautions to Prevent Brand Infringement

1. Yiwu small commodity market two-way exports increasingly rely on trademark protection

"If there is no corresponding trademark in the country where the goods are sold, it is easy to be infringed." According to Yiwu merchants who have been engaged in import and export trade for many years, he sells Chinese products to Russia, Brazil, Thailand and other places on the one hand, and also acts as an agent on the other hand. The business of foreign traders importing goods into China can be said to be a two-way export. "Now when encountering foreign businessmen who have long-term cooperation intentions, they will remind them to register their original trademarks in the target country market first."

Business operators said that some small daily-use Yiwu commodity with better designs and functions will soon be targeted, imitated and sold, so it is very necessary to register their own trademarks internationally. Especially for goods sold through Internet agents and purchased in bulk, sometimes the buyer's actual situation is not clear. When there is no trademark protection, once a trademark dispute is encountered, it will not only cause trouble for the Yiwu manufacturers, but also affect the reputation of the company.

2. The number of foreign merchants registering trademarks in Yiwu Small Commodity Market gradually increases

Relevant persons from Yiwu Small Commodity Market Intellectual Property Service Alliance reminded that at the moment when cross-border e-commerce is becoming more and more developed, it is not difficult to investigate the popularity of a product, and people with cybersquatting ideas will soon find a target.

Therefore, both Chinese exporters and foreign businessmen who want to enter the Chinese market will pay more and more attention to the simultaneous implementation of trademarks and products.

As far as Yiwu is concerned, because Yiwu small commodity market has strong radiation capabilities and is an important fulcrum city of the "One Belt One Road" initiative, the number of foreign businessmen registering their own trademarks through local trademark agencies will naturally gradually increase.