World's Lighting Brands Gradually Occupy Yiwu Small Commodity Wholesale Market

Before 2000, international brands entered China, targeting open coastal cities and targeting high-end hotels, office buildings, and high-end residential markets. At that time, because the labor cost in China was much lower than that in developed countries such as Europe and the United States, most of the Chinese lighting companies were still operating in the OEM model, and the brand awareness was quite weak, and they did not even have their own brands.

At that time, Chinese brands were completely unaware of the approach of the crisis and the importance of brands, while foreign brands experienced a golden period with the highest return on profit, and their brand images had gradually been recognized by consumers.

1. The scope of foreign-funded lighting brands in Yiwu small commodity market is gradually expanding

After China acceded to the WTO, the scope of foreign lighting brands in China's Yiwu small commodity market has been further expanded, and they have begun to expand their business to the primary, secondary, and even county-level markets in mainland China, and the competition for market interests with local brands has gradually become fierce. Facing the strong attack of international brands, the Chinese lighting industry has adopted market strategies such as cost reduction and price reduction promotion to respond, and the brand competitiveness is obviously at a disadvantage.

2. Lighting brands in Yiwu small commodity market

According to industry insiders, the Chinese lamps of Yiwu Commodity are not inferior to foreign brand products. China's lamps and lanterns have a good reputation in terms of streamline appearance, color, functional configuration, or technological innovation, product design, technical design, functional configuration, internal control quality standards, etc. Known as the "wind vane of the international lighting industry", ISH Germany Frankfurt International Bathroom Equipment, Building, Energy, Air Conditioning Technology, and Renewable Energy Exhibition has rejected Yiwu small commodities for a long time. The key reason is that the brand culture and competitiveness of local lighting brands are far inferior to international brands, and their international image and popularity are low.

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