The Rain Gear Industry in Yiwu Commodity Market is Accelerating the Transformation and Upgrading

According to the monitoring of the Yiwu Index System, the overall market of rain gear has been improving recently. Due to the continuous rainy weather recently, the domestic sales of various types of rain gear have been accelerated. With the advent of the rainy season, merchants are busy stocking up and shipping.

1. The domestic sales volume of Yiwu Small Commodity Market is booming, and new products are launched one after another

Affected by the unstable situation in foreign regions, orders from traditional large-scale export regions have dropped significantly since the second half of last year. The market of medium and low-grade sunny umbrellas mainly based on foreign trade is relatively sluggish. Compared with foreign trade, domestic sales are relatively good. Merchants are optimistic about the domestic sales market, make great efforts, be meticulous and refined, and spend time on new products, and strive to open up China's vast market.

In the development of new products, umbrella products mainly focus on details such as functionality and materials. For example, the outer packaging of the parasol is made into the shape of a clutch bag and a small handbag, and decorations such as thin chains are added to attract consumers' attention; Among the new pencil umbrella products, the outer packaging is made of silicone material, umbrella surface fabric, and plastic to make various animal shapes. At present, most of the merchants in Yiwu Commodity Market make inquiries.

In the development of straight umbrella products, last year's single yellow leopard pattern has been further updated this year. The product has added many leopard patterns such as candy color, purple and gray on the umbrella surface, which has a strong visual impact, and the merchants are optimistic about the later sales situation. In the straight umbrella series, the shape of the princess umbrella has become a highlight. Lace or elastic band decoration is added at the end of the umbrella to make the product more beautiful and fashionable. It is now mainly sold in Shanghai, China, northern cities, and South Korea.

2. Poncho products in Yiwu Small Commodity Market have diversified styles and increased market share

Due to the single style of traditional poncho products, the market share of poncho products has been at a low level, coupled with the continuous improvement of people's living standards, the number of car ownership has increased year after year, and the demand for ponchos has decreased. Therefore, on the basis of traditional ponchos, merchants have subdivided the product categories, and the styles are diversified.

Products made of waterproof materials such as PVC, PE, Oxford cloth, bright colors and various cartoon patterns are very popular with buyers. These new products are sold all over the country and exported to Southeast Asia, Russia and other places.

3. The cost of Yiwu small commodity market is rising, and it is a trend to improve quality and price

After the year, the pressure of rising costs will increase, and manufacturers are willing to raise prices. The merchants in Yiwu Small Commodity Market say that price increases are inevitable, and the existing competitive advantages of low prices are weakened. , In addition, under the influence of factors such as the increase in the domestic homogeneous market, the weakening of the export market, and the establishment of direct sales stores by various manufacturers in various places, all merchants must look for the market trend and maintain their sales share in the domestic and foreign markets.