From the perspective of the two major industrial bases in Guangdong and Zhejiang province, Guangdong is mainly positioned in terms of product style and characteristics, and then strengthens its brand packaging and services, and focuses on the creation of marketing models.
Zhejiang is more distinctive in jacquard and fabric craftsmanship, and its price advantage and product diversification characteristics have obvious advantages in the market. The ultimate development of Yiwu small commodity market industry will be polarized, with some manufacturers becoming pure product suppliers, and some Yiwu market manufacturers becoming pure brand operators.
When consumers choose among many similar products, in addition to paying attention to whether the product can meet the basic material needs, they pay more attention to what kind of added value the product can bring. Consumers favor brands, and Yiwu small commodity market is also chasing brands. The branding of the fabric industry terminal will surely become the mainstream direction of the future market.
Everyone has different dreams for their own home, which makes the diversification of home decoration design styles inevitable, and the different functional areas of the home have already decided that the fabric to be matched is an organic whole with a combination of multiple styles.
Store management, form customization, process specifications, and service levels have all become the basis for consumers to judge whether a franchise store truly has brand advantages, and directly affect consumers' trust in the brand store. In this way, the standardized service of Yiwu Small Commodity Market will surely become the core competitiveness of specialty store operation.